CONNECT BRANDS & CONSUMERS,
MERGE PHYSICAL & DIGITAL UNIVERSES,
FOR AN IMMERSIVE BRAND CONTENT.
MERGE PHYSICAL & DIGITAL UNIVERSES,
FOR AN IMMERSIVE BRAND CONTENT.
NEW MODES OF DIGITAL ACTIVATION.
DEDICATED APP, DIGITAL SHOWROOM, VIRTUAL CATWALK…
Emotion is advertisers’s privileged medium to stage their products and services.
Within virtual reality, the inclusive nature of the experiment puts the user directly in the heart of the brand’s universe.
Within augmented reality, the integration of real-time virtual elements in the physical surrounding of the user puts the brand and its products or services directly in the heart of the user’s universe for an unparalleled proximity.
In these brand’s new realities, advertiser’s story and user experience merge in order that the consumer experiences a tailor-made encounter.
UNFORGETTABLE CUSTOMER EXPERIENCES.
PERSONALIZED, INNOVATIVE, PLAYABLE, MOBILE
& IN-STORE.
BRAND’S NEW REALITIES
WHICH TRANSCEND THE BRAND STORYTELLING.
Virtual reality immerses its user in a fictional environment in which he can interact.
Augmented reality keeps its user visually connected to his environment in an enriched reality by adding an extra layer of interactive 3D contents to its surrounding.
As emerging technologies naturally desirable in the eyes of a connected audience, eager of new wearable devices and outstanding experiences, virtual & augmented realities are inherently suitable for storytelling.
For the brand, it’s an opportunity to embody its mythical universe and to invite its audience to a truly interactive visit.
For the consumer who immerse in an original storytelling and brand content, it’s an opportunity to involve himself spontaneously in a participatory relationship with the brand.
A situation that creates the conditions of an optimal meeting between the brand and its privileged partner.
A VR EXPERIENCE PRODUCES
THE SAME LASTING EMOTIONAL RECORD & TRACES
AS A REAL-LIFE SITUATION.
EXPERIENCE – EMOTION – EXCLUSIVITY – COMMITMENT
THE NATIVE ELEMENTS OF VIRTUAL & AUGMENTED REALITIES
Within VR, presence is the feeling to be in real life whereas one is immersed in a virtual environment. That’s what allows the user to feel sensations and emotions.
Within AR, presence is the feeling that the virtual elements which integrates themselves in the real world are really there. That’s when ones forgets where stands the border between real and virtual.
Presence is the goal of every virtual experience.
A qualitative and inspirational content for unlimited dreams : life from the inside a memorable event, as the making-off of a fashion collection, experiment a tête-à-tête with a mythical founder, dive in an extraordinary commercial where the packshot truly puts you in touch with the product…
To immerse oneself within the heart of a brand content & put the sensitive and emotional impact of virtual & augmented realities at the service of your story.